The 10 best AI visibility tools in 2026
Buyers increasingly ask AI assistants what to use instead of scrolling search results. These tools tell you whether the AIs recommend you — from free one-off checkers to enterprise monitoring platforms.
| Tool | Best for |
|---|---|
| VisibilityChecker.ai | Instant check — free during launch |
| Ahrefs (Brand Radar) | SEO teams already on Ahrefs |
| Semrush (AI toolkit) | All-in-one marketing stacks |
| Profound | Enterprise GEO programs |
| Otterly.AI | Marketers tracking prompts weekly |
| Peec AI | Agencies benchmarking share of voice |
| NP Digital AI visibility checker | Quick second opinion |
| SEO Review Tools — AI brand visibility report | One-off brand reports |
| Am I Visible on AI | Founders’ first look |
| Indexly | Teams fixing AI crawlability |
1. VisibilityChecker.ai
Type your brand, get a live audit in about a minute: we put your buyers’ questions to GPT, Grok and Claude, then score your mention rate, average rank and share of voice — with every answer shown and your mentions highlighted. Normally $0.99 per check — free during launch, no sign-up. The fastest way to get a baseline before you invest in a platform.
2. Ahrefs (Brand Radar)
The SEO heavyweight’s take on AI visibility: track brand mentions and citations across AI answers alongside your classic rankings, keywords and backlinks. Strongest if your team already lives in Ahrefs and wants AI data in the same workflow. Paid suite.
3. Semrush (AI toolkit)
Semrush layers AI-answer tracking onto its marketing platform, so you can watch AI mentions next to paid, social and organic data. A natural pick for agencies standardizing on one dashboard. Paid suite.
4. Profound
One of the best-funded answer-engine-optimization platforms: continuous monitoring of how assistants describe your brand, citation analysis, and content recommendations for large teams running GEO as a program. Enterprise pricing.
5. Otterly.AI
Monitors your chosen prompts across ChatGPT, Perplexity and Google AI Overviews on a schedule, reporting brand mentions, link citations and sentiment. A focused, marketer-friendly monitoring tool. Freemium.
6. Peec AI
GEO analytics built around competitive benchmarking: track visibility scores, sources and rankings across AI engines, and show clients how they stack up against competitors over time. Paid.
7. NP Digital AI visibility checker
Neil Patel’s free checker gives you a fast read on whether your site shows up in AI search, tied into the Ubersuggest ecosystem. Handy as a cross-check against other tools’ numbers. Free with upsells.
8. SEO Review Tools — AI brand visibility report
A lightweight free report that checks how visible your brand is in AI answers. Less depth than the platforms, but useful for a quick snapshot without creating an account. Free.
9. Am I Visible on AI
An indie checker that tests whether AI assistants know your website and brand. Simple pass/fail style results that are easy to share internally. Free.
10. Indexly
Approaches AI visibility from the technical side: checks whether AI crawlers can find and index your content, alongside its indexing toolset — a complement to answer-monitoring tools rather than a replacement. Freemium.
Start with a check — free during launch
Get your baseline in a minute — mention rate, rank and share of voice, no sign-up.
FAQ
What is an AI visibility tool?
An AI visibility tool measures whether AI assistants like ChatGPT, Gemini, Perplexity or Grok mention and recommend your brand when users ask for products in your category — the AI-era equivalent of rank tracking.
How is AI visibility measured?
The common metrics are mention rate (how often answers name you), average rank (where you appear in the AI's list), share of voice (your mentions as a share of all brand mentions), and citations (which sources the AI links).
What's the difference between GEO and SEO?
SEO optimizes for search result pages; GEO (generative engine optimization) optimizes for AI-generated answers. The levers overlap — authority, clear product positioning, being cited by sources AI trusts — but measurement is completely different.
How often should I check my AI visibility?
AI answers shift with every model update. A monthly check is a reasonable baseline; brands in competitive categories track weekly so they catch drops before the traffic does.
Next step: run a free AI visibility check and see who the AIs actually recommend in your category.